Alot of sites will just link to an anchor on the page and throw the user straight to it. For a person who is new to browsing, that can be pretty confusing.
To some users, being thrown directly to an anchor may feel like this...
To smoothly scroll your screen to a specific element, use this one liner to help make your site much nicer to navigate:
$('html,body').animate({ scrollTop: $(element).offset().top }, { duration: 'slow', easing: 'swing'});
Slightly modified from source to allow for different types of easing.
You may want to combine this effect with URL anchors for easier hot-linking.
[ Source, jQuery Docs ]
